Welcome to Discolocos.com

Dive deep into the Mexican High Energy Movement of Hi-NRG & Italo Disco, an urban sound system subculture that sprung to life in Mexico City in the early '80s. Immerse yourself in the rich history and pulsating rhythm of this musical phenomenon watching "Discolocos" by David Dávila Herrera

Watch Discolocos documentary film

DIRECTOR'S STATEMENT

Boundless Passion

When I embarked on the journey of creating the documentary film "Discolocos," I had neither resources nor a clear understanding of how it would impact my life. All I was sure of was my desire to immerse myself in the High Energy scene, capturing its essence for posterity. As a film student, I found inspiration in Robert Rodriguez's book, "A Rebel Without a Crew." This book fueled my courage to venture solo into the most bustling and unfiltered neighborhoods of Mexico City and the State of Mexico, armed only with my camera.

The completion of the film took eight years, during which I assembled a team of uniquely talented individuals who were capable of undertaking this significant endeavor. This experience transformed me into a guerrilla documentary filmmaker. "Discolocos" garnered both national and international media attention and premiered at international film festivals.

We are the sole promoters and preservers of the High Energy Mexican Movement on a global scale. Our presence is significant and consistent, and our audience exhibits die-hard loyalty, going as far as tattooing our logo on their skin.

Our brand is backed by the venture Grupo Discolocos, S.A. de C.V. 


Our mantra is, "Who does not know how to dance, does not know how to think."


So, let's dance to Hi-NRG and Italo Disco!

David Dávila Herrera

david@discolocos.com 

DISCOLOCOS DEVELOPMENT

Film origins

Film production

Film production

In 2008, the aspiring Mexican filmmaker, David Dávila Herrera, was in search of a subject for his debut feature documentary. Hugo Mosqueira, a college friend suggested he visit a club in Colonia Roma, a bohemian neighborhood in Mexico City. Here, patrons donned unique attire and engaged in dance battles. Upon his arrival at the club, Patr

In 2008, the aspiring Mexican filmmaker, David Dávila Herrera, was in search of a subject for his debut feature documentary. Hugo Mosqueira, a college friend suggested he visit a club in Colonia Roma, a bohemian neighborhood in Mexico City. Here, patrons donned unique attire and engaged in dance battles. Upon his arrival at the club, Patrick Miller, David was awestruck by the dazzling colors, captivating sounds, and above all, a distinctive style of dance. This aesthetic, untouched since the 80s, was unlike anything he had ever encountered. Despite almost thirty years of existence, this eccentric scene had never been seriously documented or studied. Thus, the concept for the "Discolocos" film project was born - an ethnographic adventure that would forever transform the scene (and David). 


The Discolocos represent a deeply passionate and vibrant community, dedicated to the Hi-NRG and Italo Disco music genres that first gained momentum in the early 1980s. This movement, now an esteemed part of Mexico City's Intangible Cultural Heritage, encapsulates more than just a musical preference; it's a lifestyle, a colorful tapestry of history, culture, and familial bonds.

Every weekend, these fervent enthusiasts come together, often in family groups that span multiple generations, from grandparents to young children. They gather in various venues across Mexico City and its sprawling metropolitan area, which becomes a pulsating heart of nostalgia and contemporary celebration. The air is electric, buzzing with the distinctive beats of Italo Disco and the energetic rhythms of Hi-NRG tracks, a homage to the vibrant eighties.


The attire is as much a part of the experience as the music. Participants don flamboyant, eighties-inspired outfits, with bright colors, bold patterns, and a flair for the dramatic. These ensembles are not just costumes but are expressions of individuality and a deep connection to a bygone era, brought to life in the present.

The dance floors are kaleidoscopes of motion and emotion. Parents dance alongside their children, teaching them the moves that once defined their own youth. It's a beautiful blend of past and present, where time seems to fold in on itself, and for a few hours each week, the worries of the modern world fade away into the rhythmic pulse of classic electronic tunes.


This cultural phenomenon does more than just pay tribute to a musical genre; it's a binding thread in the community fabric, bringing people together regardless of age, background, or walk of life. It's a celebration of history, heritage, and the unifying power of music. The Discolocos aren't just fans; they're keepers of a cultural flame, ensuring that the spirit of the eighties, along with its music and fashion, continues to thrive in the heart of Mexico City.

Film production

Film production

Film production

Over the course of eight years, David Dávila Herrera tirelessly filmed and researched Hi-NRG & Italo Disco party events that were held each weekend in the "barrios" - popular neighborhoods in Mexico City and its metropolitan area. He discovered that this subculture emerged in the early 80s, coinciding with the decline of Disco music and t

Over the course of eight years, David Dávila Herrera tirelessly filmed and researched Hi-NRG & Italo Disco party events that were held each weekend in the "barrios" - popular neighborhoods in Mexico City and its metropolitan area. He discovered that this subculture emerged in the early 80s, coinciding with the decline of Disco music and the advent of Hi-NRG and Italo Disco music, the pioneering genres of Electronic Dance Music (EDM). This passion was transmitted from one generation to the next, maintaining its underground status without the need for traditional advertising mediums - it remains a thoroughly DIY scene.


In Mexico, sound systems, known as "sonideros," handled all promotion and invited artists from the Golden Era of Hi-NRG and Italo Disco, primarily from Europe and the USA. David traveled to Italy in search of the origins of this potent dance music, only to be disappointed when he discovered that most Italians no longer appreciated it. They considered it outdated and cheesy, despite it being their most significant music export. Today, Hi-NRG and Italo Disco belong predominantly to Mexicans; Mexico City is the only place globally where a large-scale retro party scene still thrives earning the title of "CDMX World Capital of Hi-NRG and Italo Disco".

Later, David crossed paths with international multi-platinum superstar Pascal Languirand (Trans-X), known for his global dancefloor hit "Living On Video." They collaborated on the executive production of the film, with Pascal becoming the star David had been seeking to embody the essence of Hi-NRG music from an artist's perspective. 


Original Motion Picture Soundtrack 


David and Pascal embarked on an extraordinary collaboration, uniting renowned international voices in Hi-NRG and Italo Disco for the three volumes of Discolocos (Original Motion Picture Soundtrack). The featured artists include the dynamic Jessica Williams, the legendary Willie Chambers, the unforgettable Cynthia Manley, the enigmatic Tobias Bernstrup, the iconic George Aaron, and the electrifying Male Room. These three volumes represent a landmark in the dance music revival, entirely produced in the heart of Mexico City with the exceptional national talent of Juan Soto (@juansotomx) at his cutting-edge Karate Audio studio. Under the visionary direction of Pascal Languirand and David Dávila Herrera, the soundtrack brings to life David's innovative concept. He sought to capture Languirand's unique interpretation of timeless classics that David has adored since falling in love with the vibrant, colorful world of Hi-NRG and Italo Disco.


  

Film characters

Film production

Film characters

The music icon from Quebec, renowned for creating the multi-platinum 80's dance sensation, "Living On Video":


Pascal Languirand (Trans-X)


The High Energy mexican family: 


José Luis "Poka" Vega Cornish

Alicia Rodríguez Cuellar

Alán "Smufer" Vega Rodríguez

Arely Vega Rodríguez


Featured Hi-NRG & Italo Disco artists: 


Anfrando Maiola  (Koto)

Tobias Be

The music icon from Quebec, renowned for creating the multi-platinum 80's dance sensation, "Living On Video":


Pascal Languirand (Trans-X)


The High Energy mexican family: 


José Luis "Poka" Vega Cornish

Alicia Rodríguez Cuellar

Alán "Smufer" Vega Rodríguez

Arely Vega Rodríguez


Featured Hi-NRG & Italo Disco artists: 


Anfrando Maiola  (Koto)

Tobias Bernstrup

John Sauli (Rofo)  

George Aaron 

Gianfranco Felli 

Fred Ventura

Carlos Pérez 

The Tyrant Michael (Tyrants In Therapy)

Abbe Abbe (Tyrants In Therapy)

Gabriel Tintó (Closed) 

Elisabet Perera (Closed)

Stephan Groth (Apoptygma Berzerk) 

Christina Criscione (The Flirts)

Jessica Williams 

Calacas (The Wookies) 

Andre VII (The Wookies)


Featured sound systems (luz y sonido): 


Manuel Armendáriz (Meteor)

Apolinar Silva de la Barrera

(PolyMarchS) 

Francisco González (Discoselvático King Kong)

Ignacio González (Discoselvático King Kong) 

Ricardo Chico (Forastero)

Víctor Chico (Forastero) 

Gregorio Manzano (Menergy)

Moisés Manzano (Menergy)

Alfonso Hinojosa (Lesbos)

Emilio Jiménez (D'Vinci)  


Wixárika Mara'akame: 

 

🔥 Andrés Carrillo Bautista (Xaureme)




 




DISCOLOCOS (México, 2016, 102'')

A documentary film by David Dávila Herrera 

https://www.imdb.com/title/tt9765902/


🌿 FESTIVALS AND AWARDS

World Premiere

National Premiere

National Premiere

"Discolocos" had its world premiere at the 4th edition of the Alta Fidelidad International Music Documentary Film Festival. The screening took place at Cine Tonalá cinema in Bogotá, Colombia, on September 17, 2016.

National Premiere

National Premiere

National Premiere

"Discolocos" premiered at the 21st edition of the Mix Mexico: Film and Sexual Diversity Festival. The screening was held at the Cineteca Nacional de México (Mexico's National Cinematheque) in Mexico City on June 2, 2017.

European Premiere

National Premiere

European Premiere

"Discolocos" had its European premiere at the 3rd edition of the Reverso Festival di Archeologia Musicale. The screening was held at Santeria Toscana in Milan, Italy, on March 23, 2019.

MEXICAN SOCIETY OF CINEMATOGRAPHERS (AMC) SCREENING

On May 19, 2017, the Mexican Society of Cinematographers (AMC) organized a special screening of the "Discolocos" documentary film at Cinepolis Oasis Coyoacan. This event was held to acknowledge its exceptional contribution to Mexican cinema.

23.98 FPS Magazine © AMC

PHOTO GALLERY

    DISCOLOCOS, VOL. 1 (ORIGINAL MOTION PICTURE SOUNDTRACK)

    DISCOLOCOS, VOL. 2 (ORIGINAL MOTION PICTURE SOUNDTRACK)

    DISCOLOCOS, VOL. 3 (ORIGINAL MOTION PICTURE SOUNDTRACK)

    DISCOLOCOS SOUNDCLOUD


    Immerse yourself in the captivating audio content we create.

    VICE X DISCOLOCOS

    Trans X y los Discolocos, de la pista de baile a la pantalla grande

    Trans X y los Discolocos, de la pista de baile a la pantalla grande

    El genio creador de Living On Video e ícono del movimiento Hi-NRG, Pascal Languirand, no sólo es una persona que puedes ver en los escenarios. https://www.vice.com/es/article/ez95dj/trans-x-y-los-discolocos-de-la-pista-a-la-pantalla

    Discolocos: Hi-NRG mexa en su máxima expresión

    Trans X y los Discolocos, de la pista de baile a la pantalla grande

    Así fue el estreno de la película de Discolocos, documental del género liderado por Trans-X.

    https://www.vice.com/es/article/9ajvjy/discolocos-hi-nrg-mexa-en-su-maxima-expresion

    Así se vivió la inauguración de Base Discolocos Paradise Club

    Gafas oscuras, luces neon, copetes, y el glam estuvieron presentes en esta nueva faceta de la vida nocturna en nuestra ciudad.

    https://www.vice.com/es/article/kzqbzz/asi-se-vivio-la-inauguracion-de-base-discolocos-paradise-club

    Revive la primera presentación de Trans-X en la CDMX

    Los ochentas eran una época MUY diferente.

    https://www.vice.com/es/article/qk5a7p/tbt-la-primera-presentacion-de-trnas-x-en-cdmx-en-los-80s

    Fuimos a un concierto de High Energy en el Metro de la Ciudad de México

    Fuimos a un concierto de High Energy en el Metro de la Ciudad de México

    Nos fuimos con los Discolocos y Trans-X a bailar a las venas urbanas de la metrópoli mexicana. https://www.vice.com/es/article/z47kpa/soundcollective-fuimos-a-un-concierto-de-high-energy-en-el-metro-de-la-ciudad-de-mexico

    NEWS FEATURE

    Discolocos, the Hi-NRG documentary (in spanish)

    VIDEOS

    Arnulfo Valles performed a custom Hi-NRG vinyl set on three turntables, specifically created for "Discolocos".

    Discolocos trailer

    Watch "Discolocos" trailer 

    WORK IN PROGRESS: 'MEXICAN DIVINE' FEATURE DOCUMENTARY FILM

    MEXICAN DIVINE - Tráiler Oficial 4K | Mantén la Inmundicia #KeepTheFilth

    Dir. David Dávila Herrera 

    @mexicandivinefilm

    GRUPO DISCOLOCOS, S.A. de C.V.

    WE are hi⚡NRG

    discolocosstore.com

    Meet Our Team

    Founded in 2008, we're on a relentless mission to amplify and safeguard the pulsating High Energy Movement of Disco music in Mexico City.

    Meet Our Team

    discolocosstore.com

    Meet Our Team

    We're not merely an artist collective; we're a powerhouse dedicated to Hi-NRG and Italo Disco music. To us, it isn't simply a genre - it's our lifeblood, our lifestyle.

    discolocosstore.com

    discolocosstore.com

    discolocosstore.com

    Discolocos  Online Store - your one-stop destination for urban fashion and cultural products designed to elevate your HI⚡NRG lifestyle. Shop with us and embrace the rhythm!


    SOCIAL

    OUR PARTNER

    Living On Film, S.A. de C.V.

    Living On Film - where ideas come alive

    CONTACT US

    Film Production, aerial Solution, COMMUNICATION PLANNING

    Discolocos Group drives your brand's success with high-impact communication strategies and captivating visual content. We combine strategic planning with cutting-edge audiovisual production, including aerial drone services, to craft narratives that resonate with your audience. Whether you need a corporate film, a social media campaign, or a comprehensive communication strategy, we help you achieve your goals. Discover how Discolocos Group can take your vision to the next level.

    info@discolocos.com

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